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If McDonald’s U.S. Turns Around, it Should Thank the U.K. and Australia

July 9, 2023
in Trade Tube
Reading Time: 1 min read
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McDonald’s (MCD) had another rough month of sales in May. However, investors wondering if McDonald’s all-important U.S. business could stage a turnaround sometime this year should look no further than markets in the UK and Australia. Both countries continue to serve up solid sales, following years of investments by McDonald’s in fancier looking restaurants and marketing of new premium burgers and value meals. May was no exception to the ongoing trend, with each country being a standout performer in another dreary month for the company. McDonald’s Europe logged a 2.3% comparable sales increase in May, with the UK called out by the company as performing ‘strong.’ In McDonald’s Asia Pacific Middle East division, comparable sales declined 3.2% in May, but Australia was mentioned as having a ‘strong’ performance. Upbeat sales in the UK and Australia sparked some optimism regarding McDonald’s struggling U.S. business, which is receiving many of the same efforts in fixing its menu and marketing. Shares of McDonald’s rose slightly in early trading on Monday. But, McDonald’s U.S. sales in May still declined 2.2%, due to ongoing competitive activity from the likes of Chipotle (CMG) and Yum! Brands’ (YUM) Taco Bell and KFC divisions. TheStreet’s Brian Sozzi discusses McDonald’s May sales.

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