Bud Light is no longer among the nation’s 10 most popular beer brands following its ill-fated tie-up with transgender influencer Dylan Mulvaney, according to a survey.
Bud Light, which was tied for ninth-most popular last year, is currently tied for 14th-most popular, according to the YouGov survey, which was first cited by Newsweek.
The poll taken in the second quarter of 2022 found that 42% of Americans “liked” Bud Light, putting the brand on par with the likes of Corona Extra, Dos Equis and Coors Light, according to Newsweek.
In the second quarter of this year, the percentage of those who “liked” Bud Light stayed the same, but other brands such as Pabst Blue Ribbon, Miller Genuine Draft and Miller Lite vaulted ahead.
Guinness, Heineken, Corona, Samuel Adams and Blue Moon were the top five most-liked beers in the US, according to the survey.
The surging popularity of Bud Light rivals is consistent with sales figures showing a decline in consumption of the Anheuser-Busch brand.
Sales of Bud Light fell 27.9% in the week that ended on June 24 — a slight improvement from the 28.5% drop the previous week, according to data from NielsenIQ and Bump Williams Consulting.
The staggering drop in sales since the April 1 tie-up with the trans influencer led the company to try to lure back customers ahead of the holiday weekend with a tweet showing an image of ice-cold Bud Lights captioned: “It’s 4th of July weekend, enjoy some beer.”
Then Tuesday, its official Twitter account followed that up with an image of a Bud Light drinker having a frosty one on a steamy day sitting next to a fan.
“Never underestimate the power of a makeshift mister. Happy 4th everyone,” the tweet read.
Both tweets were met with negative responses on social media.
Meanwhile, social media users posted videos of unsold cases of Bud Light over the Fourth of July weekend as beer drinkers continue to shun the brand.
TikTok user Phillip Hawkins wandered into a local retailer and recorded a video showing 12-packs and 24-packs of Bud Light languishing on shelves and in the aisles despite the parent company offering significant rebates.
“Bud Light is not selling. This is garbage beer,” he said. “Check it out: even with the coupon, nobody wants this.”
Anheuser-Busch offered holiday-rate rebates totaling $15 for its products — making them free in some parts of the country.
The smaller cases of Bud Light were being offered for as little as $2.99 while the larger ones were going for $4.99.
On Twitter, a video recorded by a user purportedly from Salem, Ore., showed a Walmart store refrigerator fully stocked with Bud Light.
The neighboring shelves appear empty while Anheuser-Busch brands Bud Light, Budweiser and Michelob Ultra remain unsold.
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