Snapchat, the photo messaging app, started selling ad revenue in 2014 with the app’s story and discovery features, but one of the newest area for ad space have been actual locations. Although only three years old, Snapchat has 100 million daily active users that share ephemeral snapshots of their lives to friends and is valued at over 15 billion with Jack Ma’s Alibaba as its latest backer. Touted as the best way to reach 18 to 30 year olds, Snapchat has begun selling ad space on its geofilter feature. Geofilters are site-specific filters that allow snapchatters to overlay graphics on their videos and photos based on the location their snaps are posted from. Companies like Soulcycle and McDonald’s have been some of the first companies to use these features as a place to put their logos but the feature as an ad space is still underdeveloped. However, geofilters have been around for a while now as a way to post graphics based on location. It was a nice day so we took this as an opportunity to go explore and find some of the geofilters Manhattan has to offer. TheStreet’s Whalen MacHale has details.
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