The financial services industry is being turned on its head by FinTech companies, and the end result will benefit consumers, according to Alexa von Tobel, Founder and CEO of LearnVest.com, a web-based financial planning company. von Tobel said her company has filled a void for consumers, by providing low-cost financial planning without selling any financial products. ‘We’re seeing a complete disruption,’ said von Tobel. ‘So LearnVest.com, what we did was said every single human in America deserves access to a financial plan where we don’t sell you anything, that alone was novel. The entire industry before used to give you a financial plan in order to sell you a product.’ von Tobel said while many wealth management companies target high income clients, LearnVest.com pursued clients with more modest means that had been underserved by other financial companies.
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