Millennials are sticking with names they know and trust like Apple (AAPL), Amazon (AMZN) and Coca Cola (KO), that’s according to a new report from PwC, which named the aforementioned companies as leaders among millennials, a cohort that generally ranges from ages 18-34. ‘Those companies are seen as more innovative and dynamic,’ said Matt Egol, chief strategy officer of PwC’s digital services team. ‘But they also are seen as pushing the envelope in terms of how they connect with their employees and create opportunities and drive innovation within the company and that is very valuable to millennials as well.’ He said brands that tend to do well with millennials are seen as transparent, authentic, trustworthy and caring about the community and their employees. TheStreet’s Scott Gamm reports.
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