Thanksgiving is the ‘Super Bowl’ of the food industry and Boston Market starts preparing for the big day almost a full year in advance, said the company’s CEO George Michel. ‘We plan and get all our suppliers behind us,’ said Michel, who will be working alongside his employees in the company’s restaurants on Thanksgiving. ‘Our employees are so excited because that’s our biggest week of the year during Thanksgiving.’ Boston Market serves more than one million guests during the Thanksgiving holiday, approximately 400% higher than a normal Thursday. Michel said he expects this Thursday to be the largest sales day in the company’s history. Boston Market sold more than 41,000 whole turkeys to consumers in November and December last year. Last winter’s bird flu will likely have grocery store turkeys costing more this Thanksgiving. Michel said Boston Market is trying to keep the price of a Thanksgiving meal down, but will raise prices slightly. ‘Turkey prices have gone up around 30 cents a pound, so we adjusted our pricing by about 7%,’ said Michel. Same-store sales at Boston Market have increased by 25% over a three-year period, according to Michel. He said his restaurants, unlike many apparel retailers, are benefitting from lower gas prices.
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