Dunkin’ Donuts is preparing an assault on Starbucks’ cold-brewed coffee dominance. The donut and coffee chain will launch cold brew coffee nationally in the third quarter, said Dunkin’ Donuts CFO Paul Carbone at a recent investor presentation. A Dunkin’ Donuts spokeswoman confirmed the launch via email to TheStreet, noting cold brew will be available officially June 27 at participating Dunkin’ Donuts restaurants in the Metro New York and Los Angeles markets. It will be available nationwide later this summer. It’s not too hard to understand why Dunkin’ Donuts is getting ready to go after Starbucks in the emerging cold brew category. After Starbucks introduced cold brew last year, sales of iced coffees grew 20% in the fiscal year ended Sept. 27. According to data from research firm Mintel, U.S. iced coffee consumption has grown by 75% in the past decade, and cold brew sales surged 338.9% between 2010 and 2015. Starbucks is in the process of rolling out its cold brew to supermarkets. And, it’s also kicking things up a notch so to speak on the cold brew front. Starbucks will introduce a nitrogen-infused version of its cold brew coffee in about 500 stores this summer. Early markets for the nitro cold brew will include those stores in Portland, Ore., Seattle, New York, Chicago, Boston, Los Angeles and San Francisco. TheStreet’s Brian Sozzi talks with coffee expert Jon Phillips of Dallis Bros. Coffee to find out why the nation is crazy about cold brew, and if it’s really any different than typical run of the mill iced. And mostly importantly, if cold brew offers an experience that is worth the extra price that coffeehouses are asking consumers to pay. Sozzi reports TheStreet’s New York City headquarters.
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