Social media has been buzzing with chatter over the latest clever creation by the marketing and culinary teams at Restaurant Brands Burger King division. The Whopperito — which takes the ground beef, lettuce, tomatoes and pickles from the chain’s signature Whopper burger and slathers on some cheese sauce and wraps it in a giant tortilla — launched nationwide Monday for a limited-time. Priced at $2.99, the Whopperito takes aim at the late-night — often drunken — crowds that pile into Yum! Brands Taco Bell division for some cheap Mexican-inspired chow. Ridiculous-sounding food mashups are nothing new to Burger King, who has used them successfully over the past year to drive traffic in the always competitive fast-food space. In July, the chain launched Mac n’ Cheetos, which is
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