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The Housing Market’s Demographic Reckoning (With Ivy Zelman)

September 11, 2026
in Trade Tube
Reading Time: 3 mins read
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In this episode, Liz Ann Sonders reflects on four decades on Wall Street, sharing timeless investing lessons that remain relevant in today’s market environment. Drawing on wisdom from legendary investors and classic books, she highlights the importance of humility, adaptability, and emotional discipline.

Liz Ann and Collin then turn to current market developments, including rising Treasury yields, increased Treasury buyback operations, and the growing competition for investor dollars between bonds and equities. Collin explains why bond yields have been attracting more attention and what upcoming policy decisions from the Treasury and Federal Reserve could mean for markets.

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Then Liz Ann interviews noted housing market expert Ivy Zelman, ( executive vice president and co-founder of Zelman & Associates. While she does not see housing signaling an imminent recession, Zelman describes a market that continues to struggle with affordability challenges, elevated mortgage rates, and pronounced regional differences. She explores longer-term demographic trends that could reshape housing demand, including slowing household formation, lower population growth, and the rise of multigenerational living. The conversation concludes with a look at the strongest and weakest housing markets today and a discussion of why demographic shifts may become one of the most important, yet underappreciated, economic stories of the coming decades.

You can read Liz Ann’s article on reflections from her career here: “Songs of Experience: Reminiscences of a Strategist.” (

On Investing is an original podcast from Charles Schwab ( . For more on the show, visit schwab.com/OnInvesting ( .

If you enjoy the show, please leave a rating or review on Apple Podcasts ( .

Important Disclosures

The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.

This material is intended for general informational and educational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The securities, investment products and investment strategies mentioned are not suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.

All expressions of opinion are subject to change without notice in reaction to shifting market, economic or political conditions. Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.

Past performance is no guarantee of future results.

Investing involves risk, including loss of principal.

Performance may be affected by risks associated with non-diversification, including investments in specific countries or sectors. Additional risks may also include, but are not limited to, investments in foreign securities, especially emerging markets, real estate investment trusts (REITs), fixed income, municipal securities including state specific municipal securities, small capitalization securities and commodities. Each individual investor should consider these risks carefully before investing in a particular security or strategy.

Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors. 

All names and market data shown are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.

Forecasts contained herein are for illustrative purposes only, may be based upon proprietary research and are developed through analysis of historical public data.

The policy analysis provided by Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.

Indexes are unmanaged, do not incur management fees, costs, and expenses and cannot be invested in directly. For more information on indexes, please see ​Schwab.com/IndexDefinitions

The books A Random Walk Down Wall Street, The Intelligent Investor, The Money Game, Extraordinary Popular Delusions and the Madness of Crowds, and Against the Gods are not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the books and makes no representations about their content.

Correlation refers to investments that tend to move in opposite directions: when one rise…

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