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Teenage boys are obsessing over luxury colognes in a new trend known as ‘smellmaxxing’

August 27, 2026
in Market & News
Reading Time: 1 min read
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For some teen boys’ back-to-school shopping, a new item has been added to the list: cologne. The social media trend known as ‘smellmaxxing’ has young boys layering different scents and spending hundreds of dollars on luxury bottles. NBC News’ Valerie Castro takes a look at the growing trend.

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