OpenAI’s advertising build-out has crossed into Latin America. The company’s Ads Manager availability page, updated on August 6, 2026, now lists Brazil as available to advertisers, with Mexico marked “coming soon” — completing a market set that already spans the United States, Canada, the United Kingdom, Japan, Korea, Australia, and New Zealand.
The expansion lands alongside a round of product upgrades. As Business Insider first reported, citing an email OpenAI sent advertisers on August 5, 2026, the company is adding campaign optimization for specific conversions such as sales and sign-ups, a carousel format showing multiple products from a single advertiser, and new measurement integrations with adtech firms Hightouch and Triple Whale. A company spokesperson confirmed the email’s contents to the outlet.
The new features fill out a stack that is becoming legible as a real product rather than an experiment. OpenAI’s advertiser documentation already specifies cost-per-thousand-impressions and cost-per-click buying, a relevance-weighted second-price auction, and conversion measurement through Ads Manager Beta — the mechanics of a self-serve platform, now arriving at the pace ChatGPT itself keeps adding features for the free users who see the ads.
OpenAI’s advertising terms now define “sponsored agents”
The clearest signal of where the ad product goes next sits in OpenAI’s own paperwork. The company’s Ad Tools Terms, published July 31, 2026, contain a full section on “Sponsored Agents,” defined as “advertiser-sponsored conversational experiences that allow users to interact with an AI-generated representative for an Advertiser’s business, products, or services.”
The terms treat such an agent as something the advertiser is responsible for, as if it had built the agent itself (content, configurations, actions, and output included) and fold any legal claim about it into the same indemnification framework that covers ordinary ads. That is contract language written for a format that does not publicly exist yet, alongside sections governing conversion tools, audience data uploads, and AI-generated creative.
The limits OpenAI has put in writing
The ads remain a test with defined boundaries. Per OpenAI’s help center, only Free and Go plan users see ads; Plus, Pro, Business, Enterprise, and Edu accounts do not. Ads are excluded for accounts identified as under 18, kept away from sensitive topics such as personal health, mental health, and politics, and advertisers receive only aggregate performance data such as views and clicks.
Free users can also opt out entirely by accepting lower message limits and reduced feature access, an ads-free tier OpenAI describes as the standing alternative to paying for Plus or Pro. Mexico is the one announced market still waiting: OpenAI’s availability page carries no date for it beyond “coming soon,” and says advertisers elsewhere can register interest through its advertiser form as testing expands.
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