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Bill Ackman launches $65B bid for Taylor Swift’s label Universal Music

April 7, 2026
in Business
Reading Time: 3 mins read
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Bill Ackman launches B bid for Taylor Swift’s label Universal Music
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Bill Ackman has unveiled a cash-and-stock bid for Universal Music Group valuing the music giant at roughly $65 billion — sending its shares soaring.

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The proposal by Ackman’s hedge fund Pershing Square Capital Management values the music giant, which counts Taylor Swift, Drake and Lady Gaga on its roster of megastars, at about $35 per share — a roughly 78% premium to where the stock was trading before the offer surfaced.

Ackman’s proposal would give shareholders about $10.85 billion in cash and 0.77 shares of new stock per share.

Bill Ackman has launched a $65 billion bid for Universal Music Group, sending shares sharply higher. Getty Images

Shares of UMG jumped about 11% after news of Ackman’s takeover proposal surfaced.

Nevertheless, the stock remains well below Ackman’s proposed buyout price — fueling investor skepticism that the deal will actually go through.

Analysts have questioned whether the complex transaction can win enough support, noting it would require backing from major shareholders including French billionaire Vincent Bolloré, who controls more than 18% of the company, according to Bloomberg News.

Without the backing of Bolloré, Ackman’s “proposal looks very much dead from the start,” Nicolas Marmurek, an analyst at M&A specialist Square Global, told Bloomberg News.

“We doubt Bolloré will accept such terms.”

Taylor Swift headlines the roster at Universal Music Group, which is the target of Bill Ackman’s $65 billion bid. AP

Ackman said he has already spoken with Bolloré, describing the media tycoon as “intrigued” by the proposal, though it remains unclear whether that interest will translate into support.

Ackman argued that UMG’s stock has underperformed for reasons that have little to do with the strength of its core music business — and said those issues could be fixed through the proposed deal.

“Since UMG’s listing, Sir Lucian Grainge and the company’s management have done an excellent job nurturing and continuing to build a world-class artist roster and generating strong business performance,” he said in a Tuesday statement.

“However, UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business and importantly, all of them can be addressed with this transaction.”

Shares of Universal Music Group jumped after Bill Ackman unveiled a $65 billion bid for the music giant.

Ackman pointed to several headwinds weighing on the shares, including uncertainty tied to Bolloré’s stake, delays around a planned US listing and what he described as weak investor communication and outreach.

Under the proposal, UMG would combine with Pershing Square to form a new entity listed on the New York Stock Exchange, with the transaction targeted to close by year-end.

Pershing also called for a shake-up at the board level, including naming Michael Ovitz as chairman and adding two representatives from the hedge fund.

The deal would also require a new employment agreement and compensation package for CEO Lucian Grainge.

UMG was spun off from Vivendi SE in 2021, when it debuted on Euronext Amsterdam with a valuation of about $53.18 billion. The company remains the world’s biggest music label.

The Pershing Square boss is offering a 78% premium in a $65 billion bid for Universal Music. Christopher Sadowski

Shares of Vivendi and Bolloré rose about 11% and 6.3%, respectively, following news of the proposal.

Ackman has long pushed for UMG to shift its primary listing to the US, arguing the stock trades at a steep discount with limited liquidity.

UMG and Bolloré did not immediately respond to requests for comment. Vivendi declined to comment.

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