OpenAI is shutting down Sora, but this is not really a story about “AI failing.” It’s a story about cost, compute, priorities, and a company deciding that experimental consumer video was not where it could afford to stay focused right now. In this video I break down why Sora likely had to go, why the app mattered creatively, why this is a rough signal to core users who actually built on it, and what this says about where OpenAI is heading next.
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