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US gunmaker Ruger accuses Italian rival Beretta of plotting stealth takeover

March 9, 2026
in Business
Reading Time: 3 mins read
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US gunmaker Ruger accuses Italian rival Beretta of plotting stealth takeover
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America’s largest gunmaker, Sturm Ruger & Co., accused the parent company of Italian arms firm Beretta of trying to stealthily seize control of the Connecticut-based business through “self-serving demands” such as cut-price stock buys and veto-like board power.

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The Todd W. Seyfert-led giant hit back on Monday at the historic firm’s proxy fight, which was first reported by The Post on Feb. 25, that branded the move as a thinly-veiled threat to launch “a war” and complete a full takeover.

A proxy fight is an unfriendly contest for control of a company in which a group of shareholders tries to convince other investors to vote out the current board of directors or management.

Ruger, a leading US maker of pistols, rifles, and revolvers including the iconic 10/22 rifle, has been grappling with a post-pandemic sales slump. AFP via Getty Images

Ruger claimed Beretta quietly built a large stake, refused to halt purchases during negotiations and sought perks that could break US antitrust laws that prevent companies from unfairly dominating markets.

Executives from both firms finally agreed to meet in December, the US company said in a release that it described as an attempt “to set the record straight.”

“At that meeting, Beretta’s chair indicated a long-term plan to combine Ruger with Beretta but made no formal proposal,” Ruger said in a statement issued via a spokesperson.

“Beretta’s chair also indicated that he had no interest in the status quo and that he would find a way to increase his position if Ruger remained resistant,” the company added .

The 500-year-old company, with ties to the Italian Alpine region of Lombardy where gun rights are far weaker than in the United States, has slowly built a near 10% stake in Ruger.

Ruger responded in October with a so-called “poison pill” defense. It is a tactic used by takeover targets that floods the market with new shares to make a takeover costlier and dilute the buyer’s power. Bloomberg via Getty Images

Beretta announced plans two weeks ago to nominate four new members to sit on Ruger’s nine-member board after the publication of The Post’s exclusive story.

The names are William Franklin Detwiler of Fernbrook Capital, Mark DeYoung, the ex-Vista Outdoor CEO, Frederick Disanto of Ancora Holdings and Michael Christodolou of Inwood Capital.

Reps for Beretta, whose parent is based in the tax haven nation of Luxembourg, claimed last month that the 500-year-old firm “is not seeking control of the Ruger board.”

The company’s New York-based spokespeople did not respond to a request for comment earlier on Monday.

The feud traces back to Sept. 22, 2025, when Beretta filed a Schedule 13D, a required SEC disclosure for owning 5% or more of a public company’s stock, which revealed a 7.7% stake.

Beretta is a 500-year-old firm with ties to Italy’s Alpine region. This pistol, a 92S semi-automatic, is on display at its musuem in the town of Gardone Val Trompia. AFP via Getty Images

Beretta later upped it to about 10%, prompting Ruger to respond in October with a so-called “poison pill” defense.

It is a tactic used by takeover targets that floods the market with new shares to make a takeover costlier and dilute the buyer’s power

Ruger, a leading US maker of pistols, rifles, and revolvers including the iconic 10/22 rifle, has been grappling with a post-pandemic sales slump casuing the price of shares to tank by over 40% in five years, leaving it with a market cap at $581 million.

Beretta, a 500-year-old powerhouse with $1.7 billion in 2024 revenue, could potentially look for synergies to cut costs and boost profitability.

In its October stake disclosure, it signaled its interest in “operational and strategic collaborations” between the two rivals.

The arms giant, which has supplied Venezuela’s military and national guard with weapons in the past, has long been seeking to further boost its presence in the United States where it already owns Maryland-based manufacturer Stoeger.

Credit: Source link

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