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‘Time Spent’ on Instagram Still Important: EMARKETER’s Smiley

February 24, 2026
in AI & Technology
Reading Time: 1 min read
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Meta says it no longer focuses on how much time users spend on Instagram, but Minda Smiley, senior analyst at EMARKETER, says the metric is still crucial for social networks and their bottom lines. She says any changes Meta or other companies are forced to make because of ongoing litigation could have a financial impact. Smiley joins Ed Ludlow on “Bloomberg Tech.”
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