Addressing M.I.T’s 2017 graduating class following his previous keynote of WWDC 2017, Apple CEO Tim Cook said the way to find a sense of purpose and meaning is to ask yourself how you can serve humanity. Cook said it was only after a long search that he found that sense of purpose with Apple under late CEO Steve Jobs. “I had never met a leader with such passion or encountered a company with such a clear and compelling purpose to serve humanity. It was just that simple,” Cook said.
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