Another CES is nearly upon us, another year where we’ll see new gadgets aplenty from giant companies and tiny ones you’ve never heard of. And the not-so-secret secret of CES is that many of these things never make it to market — but usually it isn’t things companies like Samsung show off. But here we are, nearly six years since Samsung first showed off its Ballie personal robot and it is nowhere to be found.
For those who may not recall, Ballie is an adorable circular robot that can putter around your house and project things onto the floor and wall. It’s kind of a virtual assistant on the go. Samsung first revealed this tiny robot at CES 2020, but it was more of a prototype than something anyone expected to purchase. And then there was a global pandemic and we all sort of forgot about weird ball-shaped robots for a few. But Samsung triumphantly unveiled a larger and more refined Ballie at CES 2024, saying it would be on sale that year!
Well, that didn’t happen, but a year later Ballie was back at CES again. Samsung promised it would go on sale in 2025, and followed up with a press release this past April saying it was on track for a summer launch in Korea and the US. As far as I can tell, that’s the last we’ve heard of it.
But with CES looming again, I can’t help but feel like Samsung will roll Ballie out once more, trying to sell the dream of a cute robotic companion who just gets you. I spent some time watching Ballie do its thing in a carefully controlled demo at CES 2024, and I can’t say I was overwhelmed by its purported usefulness or thought there’d be much of a market for this thing. I now can’t help but wonder if Samsung has data backs up my intuition. If this thing was going to sell like gangbusters, it likely wouldn’t be subjected to such a long and public gestation period.
It reminds me a little of one of my favorite Samsung gaffes, the Galaxy Home smart speaker. It was announced at a time when Apple and Google were challenging Sonos and Amazon with voice-activated speakers of their own, moving Siri or the Google Assistant from your phone to a more omnipresent place in your home.
The first rumor of the Galaxy Home happened way back in 2017, and the speaker was officially revealed and briefly shown off by Samsung in August of 2018. My immediate reaction was that this product made very little sense for both Samsung and potential customers — Bibxy sucked, and there were plenty of speakers with better voice assistants. Apparently, Samsung agreed. After multiple years of vague commitments and references to the Galaxy Home, Samsung just… stopped talking about it. Oddly enough, a Galaxy Home Mini speaker was briefly released in South Korea, part of a promotion for people who pre-ordered the Galaxy S20. But I don’t think you could ever just walk into a store and buy one, and the larger Galaxy Home never materialized at all.
Ballie isn’t quite the abandonware situation that the Galaxy Home was, at least not yet. After all, it’s only been about eight months since Samsung dropped that press release claiming it would arrive soon. The company has definitely pushed Ballie in a more public way than the Galaxy Home, making it a little harder to just drop entirely. Maybe we’ll see a revamped Ballie with even more weird tricks next month, or maybe we’ll just get another vague promise that it’ll arrive in 2026. After failing to deliver two years in a row, though, I’m not going to expect Ballie to show up as a real product until I can punch in my credit card and pre-order it… not that I’d do that anyway. Ballie needs to show that it’s a lot more than a cute rolling robot before Samsung gets my cash.
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