Amazon AMZN Prime Day was in full swing in the U.K. Tuesday as industry data shows more British consumers are turning online to shop.
Amazon shares were up 0.15% in premarket trading Tuesday, having closed at $996.47 on Monday in New York.
Online sales grew by 10.1% in June, according to data from the British Retail Consortium released Tuesday, compared to 9% in the same month last year. Over the three-months to June, online sales of non-food products grew 8.4 while in-store sales declined 0.7% on a total basis.
Meanwhile, Visa’s Consumer Spending Index found that face-to-face spending fell 2.4% in June but that data found that growth in e-commerce expenditure slowed to 2.9%, down from 6.8% in May.
Amazon is hoping to capitalize on the move to online spending with their third annual Prime Day, which kicked off Monday night and runs throughout Tuesday.
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