Target is expecting over $1 billion in revenue from the category.
Transcript:
CAROLINE WOODS: Trading cards are making a comeback – and not just for kids.
Big-box retailers are stocking up on everything from Pokémon to NFL stars to Taylor Swift cards, expecting them to be one of this year’s hottest gift categories, according to CNBC.
Target told CNBC that new releases will drop nearly every week through the holidays, with sales already up 70% this year and revenue on track to top $1 billion.
Across the industry, strategic card sales – like Pokémon and collectible games – are up over 100-percent through August, while sports and pop culture cards are up nearly 50-percent, according to Circana.
Walmart Marketplace reported a 200% jump in trading card sales since last year, with Pokémon alone up tenfold.
Analysts say Millennials and Gen Z are fueling the boom – chasing nostalgia, affordable luxury, and even treating some cards like alternative investments.
Retailers are betting trading cards will be a holiday must-have…for all ages.
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