Buying a stock just because you like its products shouldn’t be your only investing criteria.
Just look at the stock price of Snap SNAP , the parent of Snapchat, which was almost cut in half since its IPO in March.
On the flip side, shares of Facebook FB , Amazon AMZN and Apple AAPL , which also have popular products, have surged in recent years.
Let’s face it: people have purchased stocks for worse reasons than liking their products.
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