The iPhone 17 square selfie camera is a bigger deal than you think

A square camera sensor may sound like one of those things only nerds would appreciate, but as part of the new front-facing 18-megapixel “Center Stage” camera on the iPhone 17 lineup, it could have massive implications for Apple’s users. They’ll no longer need to turn their phones to take a landscape selfie, especially if they need to fit a large group of people, as that’s all handled automatically by Center Stage. It’s the sort of “Why didn’t I think of that?” feature that other phone makers will likely copy, simply because it’s immensely practical. Those square camera sensors could help make Apple a selfie pioneer, once again.

We’ve come a long way from when the iPhone 4 and HTC Evo 4G introduced the idea of modern front-facing cameras in 2010. Earlier cellphones in Japan and Europe had low quality selfie cameras, and you could argue that the Game Boy Camera also toyed with the idea when it arrived in 1998. But in 2010, we finally had powerful phones on relatively speedy mobile connections that could easily share photos and let users hop on video chats on a whim. (It still stings that it took Apple two more years to release the LTE-capable iPhone 5, which made FaceTime much more useful.)

During the iPhone 17 launch event, Apple revealed that its customers took 500 billion selfies last year, a massive figure that shows just how normalized the practice has become. Selfies were often mocked when they were deemed the purview of Instagram-obsessed teenage girls, but these days it’s not unusual to see everyone from seniors to a gaggle of sports bros gathering around a single phone like an object of worship. And, on a personal note, they’re really the only way to get decent photos of your entire family, especially when you’re juggling two rambunctious young kids.

We take photos to preserve memories, but selfies feel distinctive for their intimacy. You’re not just capturing where you were, but you’re also documenting yourself in the moment, along with the people around you. By making it easier to take selfies, it follows that you’ll start to take even more of them, ultimately tying yourself into Apple’s ecosystem even further. That leads to needing an iPhone with more storage and potentially more iCloud backup space down the line. You’re also not going to jump over to an Android phone if you have to turn your phone sideways for a landscape selfie, or if you lose access to all of the cherished memories in your Apple Photos library.

The square camera sensor keeps you loyal. 

It’ll also change the way iPhone users take front-facing videos. Center Stage automatically keeps you in the center of FaceTime calls, so you don’t have to worry so much about framing yourself up. And while I haven’t seen this particular feature in action, it should also help alleviate the headache of turning your phone during a FaceTime call to match the recipient’s device. (Or maybe I’m just tired of telling my parents to flip their phones when their FaceTime chats have huge black borders.)

This may be a stretch, but I could see the Center Stage front camera making it more common to record video with your front and rear cameras at the same time. While it’s new to iPhone as “Dual Capture,” we’ve seen variants of it from Samsung and Nokia (remember #bothie?) Android devices, but they’ve never really taken off. TikTok’s dual-camera live streaming mode has been more successful, and there are also vlogging apps like MixCam built around dual recording. With Dual Capture on iPhone 17, Center Stage’s ability to keep you in the middle of the action with the front camera should let you focus more on getting the best shot with the rear lenses.

While I’d love to see Apple cram more pixels into the 18MP Center Stage camera, moving to a square sensor will honestly be more impactful for all of the reasons above. It’s easy to throw in a higher resolution sensor, it’s tougher to fundamentally rethink how you can improve upon something as simple as taking a selfie.