Instagram fixed a bug that caused the reach of some users’ Stories to shrink when they posted more than one Story a day, Instagram head Adam Mosseri shared on Friday. The fix addresses a common complaint shared by creators in the last year that they were disincentivized to use Stories because of how regularly using the feature impacted the number of people who actually saw their posts.
“People were complaining about getting less reach with their Stories if they posted lots of Stories in the same day,” Mosseri said in a video announcing the change. “That is not at all the intended behavior of Instagram.” Fixing the bug doesn’t mean every Story you add will be watched, but Mosseri says posting multiple Stories a day won’t negatively impact the reach of your Stories overall, especially your first Story.
For anyone who primarily uses Instagram to keep up with their friends, the change might not matter all that much. But much like YouTube, Instagram is an increasingly professionalized platform where people post in the hopes of expanding their reach and earning a living off their content. That creates an interesting dynamic between Mosseri’s regular announcements and users trying to suss out the nuances of the platform’s algorithm. For every new feature, like adding of comments to Stories, there’s subtler tweaks that can totally change creators’ content strategy.
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