The Protector app, which went viral for offering on-demand security guards for personal safety or a celebrity-like experience, is now launching Protector Corporate, a new service tailored for businesses. The expansion comes as demand for security services has surged following the July shooting that left four workers in a Park Avenue skyscraper dead.
“We’ve seen a noticeable increase in inquiries following that incident,” Protector’s founder and CEO, Nick Sarath, told me.
“High-profile events like this highlight how quickly situations can escalate, prompting executives and companies to invest in proactive protection and medical readiness.”
The app, which launched earlier this year in Los Angeles and New York, gained fame after influencers Josie Francis and Nicole Agner shared their experience hiring bodyguards for New York Fashion Week, amassing over 10 million views in a viral video.
While some users embraced the service to feel like Taylor Swift for a night, it also struck a chord with individuals and companies as people increasingly look to take safety into their own hands.
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Sarath emphasized that Protector Corporate goes beyond basic security.
“We launched this service because companies wanted more than an inexpensive guard presence, they wanted professionals capable of real intervention,” he told me.
“Our teams are… law enforcement officers and military personnel, including veterans of the New York City Police Department, SWAT teams, and elite military units such as the US Air Force Pararescue and Navy SEALs. Their expertise spans sniper operations, breaching, canine handling, military police investigations, convoy security, and personal security detail (PSD) operations.”
Protector’s corporate service has already signed clients for year-long engagements, but it can be hired for one-time events with just hours notice. For individual services, a guard and driver start at $200 per hour; for corporations the cost is well into the thousands.
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