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Ozzy Osbourne’s unique, but fitting final business ventures — including cans laced with his DNA

July 23, 2025
in Business
Reading Time: 3 mins read
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Ozzy Osbourne’s unique, but fitting final business ventures — including cans laced with his DNA
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Can Ozzy Osbourne be resurrected? If you’d like to give it a try, purchase a can of this while supplies last.

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The legendary “Prince of Darkness” who died on Tuesday at 76 partnered last month with Liquid Death – the canned water brand known for its heavy metal aesthetic – to sell special-edition cans of iced tea.

The major, head-banging twist: These cans purportedly bear traces of Osbourne’s DNA.

Ozzy Osbourne crushing a can of Liquid Death iced tea. Liquid Death

The ad pitch from Liquid Death claims the “Iron Man” singer drank and then crushed 10 cans of its iced tea, leaving behind “trace DNA from his saliva.”

“Now, when technology and federal law permits, you’ll be able to replicate Ozzy Osbourne and enjoy him for hundreds of years into the future,” the company said.

“DNA integrity and cloning results not guaranteed,” the company added.

With Osbourne’s signature on each package, the cans originally sold out quickly at $450 a pop – but that price soared as high as $4,655 for a resale on eBay after his death on Tuesday.

“Ozzy Osbourne is 1 of 1. But we’re selling his actual DNA so you can recycle him forever,” Liquid Death said of the collaboration, which is called “Infinitely Recyclable Ozzy.”

Three crushed cans with Ozzy Osbourne’s signature – and apparent traces of his DNA. Liquid Death

A regular Liquid Death iced tea sells for about $2 at Walmart and Stop & Shop.

The Black Sabbath frontman also partnered with UK-based Jolie Beauty earlier this month on a limited-edition makeup collection with the moniker “I’m Going Through Changes”.

It included makeup brushes with black and red bristles, a hand mirror that looks like a vinyl record and lip products and eye glitters with shade names like “Bloodbath,” “Nightmare” and “Hellraiser.”

These weren’t Osbourne’s first unconventional partnerships.

Ozzy Osbourne performing during the half-time show at the 2022 NFL season opening game. Getty Images

In 2003, Chipotle created the Chipotle Celebrity Card – which grants unlimited Chipotle for one year – for Osbourne. As of 2022, he was the only lifelong cardholder.

Osbourne died “surrounded by love,” his family said in a statement to The Post shortly after his death on Tuesday. 

“It is with more sadness than mere words can convey that we have to report that our beloved Ozzy Osbourne has passed away this morning,” said the statement from his wife Sharon and four of his six kids – Jack, Kelly, Aimee and Louis.

Ozzy Osbourne’s eyeshadow palette with makeup brand Jolie Beauty. Jolie Beauty

His death came more than five years after he announced his Parkinson’s disease diagnosis, and just a few weeks after his final show reunited with Black Sabbath in the band’s hometown of Birmingham, England.

Osbourne was known for his outrageous behavior – allegedly biting the head off a dove during a 1981 record company meeting and allegedly doing the same to a bat during a 1982 show in Iowa.

The metal icon reportedly snorted a line of ants while on tour in the 1980s, according to documentary “The Dirt,” and was arrested for urinating on the Cenotaph, a landmark at the Alamo in Texas.

His antics only fed his legendary career as Sabbath’s lead singer, a successful solo artist and star of the reality TV series “The Osbournes,” which ran from 2002 to 2005.

Credit: Source link

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