Non-alcoholic beer is poised to jump ale as the second-largest beer category by volume.
Transcript:
The beer industry is headed for a major shakeup. According to a new report by industry tracker IWSR, non-alcoholic beer is poised to jump ale as the second-largest beer category by volume. Despite overall beer volume falling by 1% in 2024, non-alcoholic beer jumped 9% across the globe.
Major beer distributors have ramped up production of zero-proof options over the last five years. Budweiser, Guinness, Heineken, and Diageo have all introduced non-alcoholic beers. But the biggest player in the market is Athletic Brewing, which accounts for roughly 17% of the category’s total volume.
And according to IWSR’s projections, the category is only expected to expand. The group predicts non-alcoholic beer will increase by 8% annually through 2029. On the other hand, ale’s volume is expected to drop by 2% a year in that same time frame.
However, non-alcoholic beer has a long way to go to become the top-selling beer category. It still holds only a 2% global marketshare, while lager continues to add to its already massive 92% share.
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