The Roku Streaming Stick 4K is back on sale for $29

If you’ve found your TV to be too slow to stream its built-in apps, here’s a decent deal that can help fix things on the cheap: The Roku Streaming Stick 4K is once again on sale for $29. This offer has been available for much of the holiday season, and it’s not an all-time low — the dongle previously fell to $25 toward the end of 2023 — but it does match the largest discount we’ve tracked this year. For reference, Roku normally sells the device for $50, though in recent months it’s often retailed for $34 at third-party retailers like Amazon. Either way, you’re saving a bit more than usual.

The discount is available at several stores, including Amazon, Walmart, Best Buy and Roku.com. If you’re hoping to grab the device as a Christmas gift, that’ll be more of a hassle: Most listings we could find say that it won’t ship until after the holidays, so you’ll likely have to order with in-store pickup at Walmart, Best Buy or another retailer with physical locations.

We recommend the Streaming Stick 4K in our guide to the best streaming devices. It’s not as fast or fluid as a premium set-top box like the Apple TV 4K, but it’s still quick to load up apps and menus, and its tiny design plugs directly into your TV’s HDMI port. It supports just about all of the major HDR formats and streaming services (Twitch aside), plus it works with Apple’s AirPlay 2 protocol, so you can beam content to it from an iPhone. While it can’t decode Dolby Atmos audio on its own, it can pass that audio through to a compatible sound system from apps that support the tech.

Like other Roku devices, the Streaming Stick 4K is dead-simple to navigate, with a home screen made up from a basic grid of apps. Google’s TV Streamer (the top pick in our guide) is much more proactive about recommending content you might like and getting you back to shows you’ve watched recently, but you might find Roku’s interface easier to take in if you don’t mind surfing for things to watch yourself.

The UI makes a host of free content easily accessible as well, and we found searching to work fine, even if it’s not quite as robust as Google’s OS. We also like Roku’s mobile app, which lets you control the device and listen in privately with a pair of headphones. As with every other streaming player, there are ads scattered throughout the UI, though Roku is at least a little less aggressive about them than Amazon is with its Fire TV devices.

A few other Roku devices are still available for their Black Friday prices as well, including the Roku Express 4K+ (which lacks Dolby Vision HDR) for $24 and the Roku Ultra (which has a larger box design, full Atmos support and a more advanced remote) for $79. For most people looking to visit Roku City, though, the Streaming Stick 4K should be the best value.

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