You don’t make decisions in a vacuum. Context matters, perhaps more than you think. On this episode of Choiceology with Dan Heath ( , we explore the subtle, sometimes hidden structures that influence your decisions. You’ll see how small changes in the way choices are presented can have a huge impact on everything from vandalism to traffic congestion to retirement savings.
Tara Austin of Ogilvy Change ( tells the dramatic story of how she and her team worked to reduce street crime in a London neighborhood after a devastating riot. It was a surprisingly simple project that had a measurable impact. You can see images from the project in this BBC News article ( .
You’ll also hear about an experiment we ran on a busy intersection in an attempt to reduce collisions between bicycles and pedestrians—using nothing but a roll of duct tape.
And behavioral design expert Sille Krukow ( explains how choice architecture can channel our inherent laziness to help us make better decisions.
After listening, you can read our bonus article Nudge Yourself ( to learn even more about how to turn smart decisions into easier ones.
Choiceology is an original podcast from Charles Schwab ( . For more on the series, visit schwab.com/podcast ( .
If you enjoy the show, please leave a ⭐️⭐️⭐️⭐️⭐️ rating or review on Apple Podcasts. (
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