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Toyota Wants to Add Sizzle, Make Cars That Are Fun to Drive

August 28, 2023
in Trade Tube
Reading Time: 1 min read
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Toyota’s Senior Vice President for Automotive Operations Bob Carter says the Japanese automaker, which has long been known for safety, reliability and value, wants to inject a little emotion into its new designs and make cars that ‘are fun to drive’ and have ‘a little more sizzle.’ Carter says the FT-1 sports concept car it unveiled at the 2014 Detroit Auto Show is ‘our vision of what a tough sports car should look like in the future.’ Separately, Carter says the weaker Yen will only have a small impact on margins since 70% of Toyota’s cars for the U.S. market are produced in North America. TheStreet’s Ruben Ramirez reports from Detroit.

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