The Doritos Crash the Super Bowl contest is in its eighth year, with more contestants than ever vying for the $1 million grand prize. Out of 5,400 original Doritos commercials from 30 countries around the world, five finalists currently stand to have their work aired in front of an estimated 181 million viewers on Super Bowl Sunday. Ann Mukherjee, Chief Marketing Officer of PepsiCo’s Frito-Lay, details the five finalists’ commercials and what the Super Bowl means to Frito-Lay in terms of sales and visibility.
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