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2014 Election Ad Revenue for Broadcasters to Slide Below 2012 Haul

August 26, 2023
in Trade Tube
Reading Time: 1 min read
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Moody’s reports that 2014 election ad revenue for broadcasters will fall from the 2012 election haul. Moody’s Senior Credit Officer Carl Salas tells TheStreet’s Joe Deaux that the agency doesn’t expect local broadcasters to bring in more than $2.6 billion. Moody’s says since 1980 this will be just the second revenue drop during a non-recession year from a prior election cycle. Salas says Moody’s expects 2016 to post a new record as Super PACs beef up for the presidential election.

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