PepsiCo is getting ready to take the Super Bowl stage as the title sponsor of the halftime show for the second year in a row. Simon Lowden, chief marketing officer at PepsiCo, details how becoming the title sponsor of the Super Bowl halftime show has affected the brand and what viewers can expect from Bruno Mars’ performance this year. He also reveals what else PepsiCo has in store for this year’s Super Bowl and what the brand’s nearly 30-year partnership with the National Football League has meant to the company.
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