As evidenced by Facebook’s Street-beating quarterly results, the digital ad market remains hot, says George John, CEO of Rocket Fuel. The digital advertising solutions provider raised its 2014 revenue guidance last week and took advantage of its high stock price to raise capital by selling additional shares. Digital advertising is perhaps the most efficient way for advertisers to reach consumers, says John, and Rocket Fuel’s so-called artificial intelligence makes the targeting even more precise, especially during Super Bowl weekend.
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