Frank Vuono, one of the most influential and prominent executives in the sports marketing industry, gives insight into the frenzy of Super Bowl XLVIII, which will be played at MetLife Stadium in 16W Marketing’s backyard. Vuono thinks despite the cold temperatures in the region it is perfectly fine to have the Super Bowl in the NY/NJ area. Finally, Vuono gives his pick for the Super Bowl! Does he like Wilson and Seattle or will Peyton lead the Broncos to another victory in Eli’s house? TheStreet’s Jill Malandrino has details.
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