Daniel Kulle, North America president of H&M, details the retailer’s upcoming Super Bowl commercial featuring soccer star David Beckham. Kulle explains how the company’s partnership with Beckham has impacted its brand and visibility and what it means to the company to advertise during such a major sporting event. Kulle also reveals the new technology that will be used in the commercial and how that technology will engage consumers, allowing them to shop for products featured in the commercial from certain Samsung smart televisions for the first time.
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