Advertisers are paying up for the 2014 Olympics Winter Games in Sochi, Russia, hoping to strike marketing gold. Brad Adgate, senior vice president of research at Horizon Media, says ad spending for the Sochi Olympics is considerably higher than it was for recent past Winter Olympic Games. Adgate says there’s significant return on investment for advertisers as well, with NBC Universal broadcasting a record-setting 539 hours of TV coverage — a 21% increase from the 2010 Winter Olympic Games.
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