McDonald’s is struggling mightily despite what long lines in its stores and flashy TV ads might indicate. Belus Capital Advisors’ Brian Sozzi uncovers three issues plaguing McDonald’s stores during a recent undercover visit. Sozzi finds an overwhelming menu, long lines, and a lack of social buzz distu0rbing, and possibly key reasons why McDonald’s has been reporting poor comparable store sales. To top it off, during the visit, the restaurant got Sozzi’s order wrong.
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