J.C. Penney sure had a brutal 2013 financially. Huge operating losses. Weak sales. Disappearing cash flow. But what’s going on now as spring finally gets underway? There is more to know than the company’s new underwear deal with supermodel Elle Macpherson. Belus Capital Advisors’ Brian Sozzi shares three less obvious things happening at J.C. Penney in the first quarter, including a redesigned home goods department, online ordering, and a revamped kid’s section with Nike and Adidas apparel.
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