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Infiniti Looks to Millennials to Capture Luxury Car Market Share

August 15, 2023
in Trade Tube
Reading Time: 1 min read
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Infiniti says the luxury car market is doing very well, is very dynamic and is, now more than ever before, being driven by millennial buyers. Americas Head Michael Bartsch says there are lots of opportunities to capture market share here in the U.S. with its eight product offerings. Bartsch says Infiniti’s current portfolio covers 56-percent of the luxury segments. By 2020, Infiniti hopes to have “11 or 12” cars and SUVs in its lineup. TheStreet’s Ruben Ramirez reports from the NY Auto Show.

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