Cinco de Mayo is the kickoff to 120 days of summer for Corona beer owner Constellation Brands. CFO Bob Ryder says the company will continue to increase its media spending because it delivers increased sales. Corona beer sales have increased for Constellation, but it also hopes its other Mexican beer Modelo Especial will become more popular as well. Constellation’s goal is for Modelo Especial to become the second most imported beer. Corona is currently the fifth-best selling beer.
Subscribe to TheStreetTV on YouTube:
For more content from TheStreet visit:
Check out all our videos:
Follow TheStreet on Twitter:
Like TheStreet on Facebook:
Follow TheStreet on LinkedIn:
Follow TheStreet on Google+:
source
