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Barnes & Noble Focuses on Going Back to School to Drive Sales

August 12, 2023
in Trade Tube
Reading Time: 1 min read
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Struggling bookseller Barnes & Noble intends to grow its portfolio of 696 college shops to 1,000 within five years. That’s according to Reuters, which cited Max Roberts, chief executive of Barnes & Noble’s college business. Barnes & Noble has been facing declining sales and a struggling Nook unit against strong competition. According to Reuters, the company intends to lure more schools into outsourcing their bookstore operations by offering more amenities than typical college shops have.

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