Malls across the United States are basically dying as large anchor stores such as Sears and J.C. Penney close underperforming stores. From the rise in online shopping to changes in market conditions on the ground, the reality is the U.S. is still over-stored. However, rising above the death spiral is Macy’s, which is doing one shocking thing that most consumers wouldn’t even realize: major store remodels. Focused on enticing millennials to actually visit a store instead of online, the new stores are splashy. Belus Capital Advisors CEO Brian Sozzi details what the new stores mean for Macy’s and how they will save the company from closing its doors.
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