McDonald’s has unveiled its brand new mascot, Happy, modeled off the Happy Meal box and charged with the mission of encouraging kids to eat fruits and vegetables. However, judging by the reaction on social media, it’s inspiring more fear than excitement. Though Happy has been lambasted on Twitter, the world’s largest hamburger chain is sticking by its creative, noting that since 2009 the character has been well-received in both Latin American and European markets. A spokesperson for McDonald’s even clarified that the reaction on Twitter is far different to the broader welcome Happy has received elsewhere.
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