Wait, you didn’t know there was an international scooter demand boom going on? Oh, it’s true! Driven by increased urbanization and government restrictions on polluting automobiles from the likes of General Motors and Ford, scooter sales in the emerging markets of China and India are growing at impressive clips. Capitalizing on this growth are top names in the sector Vespa, Honda, Suzuki, and Yamaha. TheStreet’s Brian Sozzi and Phil Read, Piaggio Group Marketing Director, talk about what’s fueling international sales for the Vespa brand. From new scooter technology to demographic shifts, there are many trends for storied Italian brand Vespa to tap into within emerging markets.
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