The health and fitness craze is not just a trend anymore, it is a lifestyle and community. According to Statista, the mHealth fee-based market in 2015 is projected to be at $14.5 billion and could reach $58.8 billion in 2020. Mike Maser, Co-Founder & CEO, tells TheStreet’s Jill Malandrino, FitStar builds personalized fitness apps for the iPhone, iPad and iPod touch, utilizing patented algorithm technology in its apps that takes user feedback to build custom video workouts. FitStar recently launched its second app, FitStar Yoga, joining FitStar Personal Trainer, led by NFL Pro Tony Gonzalez.
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