Lifeway Foods president and chief executive Julie Smolyansky details the company’s new brand campaign touting cultured dairy product kefir as part of a healthy lifestyle. Once a niche market, Smolyansky describes how the company is expanding and moving toward its goal of becoming a global icon. She describes the growth in the dairy segment of the probiotics market and how the company’s attempting to take advantage of demand for those products. Plus, after Lifeway reported a year-over-year decrease in gross profit margin in the third quarter due to a rise in the cost of milk, Smolyansky details how the company foresees being impacted by raw material costs in the near term.
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