Monty Sharma, chief executive of the combined Jenny Craig & Curves business enterprise, reveals how the two brands are developing a closer partnership for 2015. As many are making New Year’s resolutions to lose weight and get in shape, Sharma details how the company is attempting to increase customer retention when dieters tend to give up their health and fitness plans later in the year. He also weighs in on mobile fitness tracking services like Apple Health and diet apps and reveals the company’s strategy when it comes to mobile and social media. Plus, he reveals Jenny Craig & Curves’ expansion plans for 2015 and beyond, both as individual brands and a unified business.
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