With the first-ever College Football Playoff championship game taking place on January 12 between Ohio State and Oregon, Goviva president Robert Tuchman explains how college football is gaining ground on the National Football League in terms of both money and popularity. Tuchman says college football is already on its way to catapulting itself into the same category as the NFL when you consider the ratings the first two semi-final games of this College Football Playoff received. Taking those into account, he predicts the championship game will break various types of cable TV records. Tuchman also explains how this viewership is translating into advertising dollars and why one day the cost of commercials during the championship game may rival those during the Super Bowl.
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