Maximize your income potential by making sure your digital reputation accurately reflects your bricks and mortar persona, said Michael Fertik, author of ‘The Reputation Economy’. Fertik added that LinkedIn is a professional reputation machine and should not be neglected if users are seeking job offers. On the personal side, Fertik advises that users should not have a Facebook profile that contradicts their business oriented LinkedIn profile. As for Google, Fertik says the search engine giant knows more about you than you think and you should work hard to differentiate yourself from somebody with the same name.
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