As Kia returns with a Super Bowl advertisement for the sixth straight year, Kia vice president of marketing Tim Chaney explains what messages the automaker wants to impress upon viewers in 2015. Following last year’s ‘Matrix’ spot with actor Laurence Fishburne, this year Kia is employing actor Pierce Brosnan to showcase the 2016 Sorento, a mid-size SUV. Chaney explains what the features of the new Sorento say about the direction Kia is going in. Plus, he details how the company plans to keep consumers’ attention beyond the Super Bowl. With a number of other automakers advertising during the big game this year, he addresses where Kia’s biggest competition stands to come from and how it hopes to set itself apart.
Subscribe to TheStreetTV on YouTube:
For more content from TheStreet visit:
Check out all our videos:
Follow TheStreet on Twitter:
Like TheStreet on Facebook:
Follow TheStreet on LinkedIn:
Follow TheStreet on Google+:
source
