The NBA is forming its largest international digital partnership through an expansion of its arrangements with Chinese Internet giant Tencent, the league said Friday. The new five-year arrangement will deliver an expanded number of live games, original programming, and highlights beginning July 1 through Tencent’s range of PC and mobile services. Tencent operates the popular WeChat social media service and is launching services in personal finance, entertainment and other fields. The league’s China revenue has soared past $100 million a year with sales of merchandise and licensing agreements.
Subscribe to TheStreetTV on YouTube:
For more content from TheStreet visit:
Check out all our videos:
Follow TheStreet on Twitter:
Like TheStreet on Facebook:
Follow TheStreet on LinkedIn:
Follow TheStreet on Google+:
source
